Sans Superellipse Etlum 3 is a bold, very narrow, low contrast, italic, short x-height font.
Keywords: sports branding, posters, headlines, packaging, apparel, sporty, urgent, industrial, retro, aggressive, impact, speed, compactness, display, condensed, slanted, geometric, angular, compact.
A tightly condensed slanted sans with heavy, compact forms and a forward-leaning posture. Curves are built from rounded-rectangle geometry, giving counters an oval/superelliptical feel, while joins and terminals often resolve into sharp wedges and pointed cut-ins. Strokes stay largely uniform, producing a dense, high-impact texture; apertures tend to be narrow and the interior spaces are minimized for punch. Uppercase shapes are tall and compressed, and the lowercase keeps a small footprint with compact bowls and short extenders, creating a brisk rhythm in text.
Best suited to short, prominent settings where momentum and intensity are desired—sports identities, event posters, product packaging, and apparel graphics. It can also work for punchy subheads or callouts, especially when space is tight and a condensed silhouette helps fit more characters without losing presence.
The overall tone is fast, forceful, and competitive, with a motorsport/athletic energy. Its steep slant and knife-like terminals suggest motion and urgency, while the geometric construction keeps it modern and mechanical rather than calligraphic.
The design appears intended to deliver speed and impact in a compact footprint, combining geometric rounded construction with aggressive angled detailing. It favors bold, attention-grabbing display typography over quiet, long-form reading.
Round letters like O/Q read as vertically stretched superellipses, and many diagonals (A, V, W, Y, Z) are emphasized by long, sharp strokes. Numerals are similarly compressed and energetic, with distinctive angled forms that prioritize impact over neutrality.