Sans Normal Asmur 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, web content, editorial, signage, presentations, clean, modern, neutral, friendly, functional, legibility, neutrality, versatility, clarity, geometric, rounded, open, even, crisp.
A clean sans with simple, largely geometric construction and smooth, rounded curves. Strokes appear even and monolinear, with open apertures and generous internal counters that keep letters clear in running text. Terminals are mostly straight and crisp, while round letters (C, O, Q, G) lean toward near-circular proportions. The lowercase shows straightforward forms with a single-storey a and g, a compact shoulder on r, and a soft, unobtrusive rhythm across words; numerals are similarly plain and legible with smooth curves and consistent proportions.
This font suits interface copy, web and app text, and general editorial settings where clean readability is the priority. It also works well for signage, wayfinding, and presentation decks thanks to its open counters and uncomplicated letterforms that remain distinct at a range of sizes.
The overall tone is contemporary and unobtrusive, aiming for clarity rather than personality-heavy flair. Its rounded geometry adds a mild friendliness, while the disciplined spacing and even stroke treatment keep it professional and utilitarian.
The design appears intended as a neutral, dependable sans for everyday communication—prioritizing clarity, even rhythm, and broadly familiar shapes that read quickly in both headlines and continuous text.
The design maintains consistent curvature across rounds and a stable baseline rhythm, which helps paragraphs feel tidy and calm. The mix of circular forms and straightforward straight strokes gives it a balanced, general-purpose texture suited to both short labels and longer passages.