Sans Normal Hudis 20 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, posters, educational, friendly, casual, clean, approachable, modern, approachability, clarity, modern simplicity, text readability, soft geometry, rounded, monoline, open counters, soft terminals, airy.
A rounded, monoline sans with softly curved joins and subtly rounded terminals throughout. Forms lean on simple geometric construction with slightly humanist modulation in curves, producing open counters and an uncluttered interior rhythm. Uppercase letters are broad and calm, while the lowercase keeps straightforward, single‑storey shapes and generous spacing that stays readable in text. Numerals match the same gentle, rounded skeleton, with smooth curves and minimal angularity.
It works well for interface labels, onboarding screens, and general product UI where a gentle, readable sans is needed. The friendly geometry also suits branding and packaging for consumer goods, as well as posters, headlines, and educational materials that benefit from an approachable tone.
The overall tone is friendly and informal without becoming quirky, giving text a warm, easygoing voice. Its rounded drawing and even texture feel contemporary and approachable, suitable for communication that aims to be clear and non-intimidating.
The design appears intended to provide a clean, modern sans with softened geometry for comfortable reading and a welcoming personality. It prioritizes consistency, open shapes, and an even typographic color to perform reliably from short labels to longer text blocks.
Round letters like O/C/G and bowls in B/P/R maintain consistent curvature and stroke thickness, which helps the face feel cohesive across mixed-case settings. The design avoids sharp corners and strong contrast, emphasizing softness and a steady, even color in paragraphs.