Serif Other Urle 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'EFCO Colburn' by Ilham Herry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, athletic, collegiate, industrial, retro, authoritative, impact, branding, sturdiness, tradition, bracketed, ink-trap hints, beveled, squared, compact.
A sturdy serif display face with compact proportions, heavy stems, and broadly squared curves. The design uses small, bracketed wedge-like serifs and frequent chamfered/flattened terminals that create a subtly beveled silhouette. Counters tend to be rectangular or rounded-rectangle in feel (notably in O/0 and B/D), and several joins show slight notches that read like ink-trap hints at larger sizes. Overall spacing is tight and the rhythm is blocky and consistent, with strong vertical emphasis and minimal stroke modulation.
This font is best suited to short, high-impact settings such as sports identities, event posters, badges, and bold editorial headlines. It can also work for packaging and labels where a tough, traditional-meets-industrial voice is needed, especially at medium to large sizes where the beveled terminals and notched joins remain clear.
The tone is confident and assertive, with a utilitarian, competitive edge reminiscent of sports branding and headline typography. Its squared forms and sharp, clipped details add an industrial toughness, while the serif treatment keeps it feeling traditional rather than purely geometric.
The design appears intended to deliver maximum punch and legibility with a distinctive squared-serif character. Its clipped terminals, compact widths, and sturdy serifs suggest a goal of producing a strong, emblematic texture that holds up well in branding and display compositions.
Figures are chunky and signage-friendly, with squared bowls and simplified shapes that favor impact over delicacy. The lowercase is built to match the uppercase’s weight and geometry, maintaining a cohesive, poster-ready texture in text lines.