Serif Other Urny 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Outlast' by BoxTube Labs, 'Mexiland' by Grezline Studio, 'Mercurial' by Grype, 'FTY Galactic VanGuardian' by The Fontry, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, retro, confident, industrial, collegiate, rugged, impact, heritage, brand stamp, display strength, blocky, bracketed, flared, ink-trap feel, squared.
A dense, heavy serif design built from compact, squared counters and broad, sturdy strokes. The letters show pronounced bracketing and flare into wedge-like serifs, with frequent notch-like cut-ins that create an ink-trap feel at joins and corners. Curves are generally squarish and tightened (notably in C, G, O, and Q), while verticals and horizontals keep a strong, poster-ready rhythm. Terminals tend toward blunt or sculpted endings, producing a deliberate, machined texture rather than a delicate, calligraphic one.
This font is best suited to display settings where weight and presence matter: headlines, posters, labels, and signage. It can also work well for badges, team or event branding, and packaging that benefits from a vintage, built-to-last aesthetic.
The overall tone reads bold, vintage, and workmanlike—evoking classic signage, traditional display typography, and a slightly athletic or Western-leaning swagger. Its compact shapes and emphatic serifs give it a confident, no-nonsense voice that feels authoritative and attention-grabbing.
The design appears intended to deliver maximum impact with a compact, sculpted serif construction—pairing old-style display cues with a more engineered, squared geometry. The notched joins and flared serifs suggest a focus on robust reproduction and a distinctive, rugged texture at large sizes.
Uppercase forms are especially monumental and squared-off, while the lowercase keeps a similarly chunky structure with simplified bowls and sturdy stems. Numerals follow the same blocky logic, with rounded-rectangle counters that remain highly legible at large sizes.