Sans Superellipse Idguv 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'American Auto' by Miller Type Foundry, 'Kommon Grotesk' by TypeK, 'Palo' by TypeUnion, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, retro, impact, clarity, modernity, approachability, blocky, rounded, compact, sturdy, soft corners.
A heavy, compact sans with rounded-rectangle construction and softly squared curves throughout. Strokes are uniform and dense, with large counters and minimal contrast, producing a solid, poster-like silhouette. Terminals tend to be blunt or gently rounded, and curves (C, G, O, S) read as squarish superellipses rather than circles. The lowercase is sturdy and simple, with a single-storey a and g and a short, squat feel; dots and punctuation are bold and prominent. Numerals match the chunky rhythm, maintaining consistent weight and a strong, stable baseline presence.
Best suited to large-size applications where mass and shape are the message: headlines, display typography, posters, signage, packaging, and bold brand marks. It can work for short bursts of text or callouts, but its dense color and compact forms are most effective when used with generous spacing and clear hierarchy.
The overall tone is bold and approachable, combining a utilitarian sturdiness with a friendly softness from the rounded geometry. It evokes mid-century signage and sports/packaging energy—assertive and direct without feeling sharp or aggressive.
Designed to deliver maximum visual weight with a clean, geometric voice, using superelliptical curves to keep the forms friendly while still feeling strong and utilitarian. The letterforms aim for immediate legibility at display sizes and a consistent, block-like rhythm suited to attention-grabbing communication.
The font’s tight apertures and heavy joins create a strong texture in paragraphs, prioritizing impact over delicacy. Round forms stay consistently squared-off, giving the design a cohesive geometric voice across letters and figures.