Sans Normal Orrab 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, utilitarian, punchy, impact, clarity, modernity, simplicity, visibility, blocky, rounded, compact, sturdy, clean.
A heavy, geometric sans with broad, largely uniform strokes and softened curves that keep the forms approachable rather than rigid. The capitals are compact and weighty with generous counters for the weight, while the lowercase shows simple, single-storey constructions (notably a and g) and straightforward terminals. Overall spacing feels steady and functional, with tight internal rhythm and crisp joins that maintain clarity at large sizes.
Best suited to attention-driven applications such as headlines, posters, brand marks, packaging, and wayfinding where mass and impact are desired. It can also work for short bursts of UI or promotional copy when a strong, compact voice is needed.
The tone is bold and direct, projecting confidence and immediacy. Rounded geometry and open counters add a friendly, contemporary feel, balancing strength with approachability.
The design appears intended to deliver maximum visual impact through a simple geometric structure and consistent stroke weight, prioritizing clarity and recognizability in bold display settings.
Numerals are robust and highly legible, matching the letterforms’ compact proportions and rounded geometry. The overall silhouette stays consistent across the set, giving lines of text a dense, even texture that reads as intentional and graphic.