Sans Normal Nuluh 12 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Concor Family' by Adita Fonts, 'HD Canton' by HyperDeluxe, 'Genora Sans' by Pixesia Studio, 'Galano Grotesque' by René Bieder, and 'Buvera' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, playful, friendly, pop, posterish, impact, approachability, modernity, simplicity, rounded, soft corners, blocky, geometric, compact counters.
A heavy, rounded sans with broad proportions and a strong, even stroke weight. Curves are built from simple circular/elliptical shapes, while terminals and joins feel subtly softened rather than sharp, giving a friendly block geometry. Counters are relatively tight and apertures are modest, which boosts visual density in text. Lowercase forms sit high with sturdy stems and short extenders, and the overall spacing reads robust and stable at large sizes.
Best suited to headlines, posters, and large-format branding where mass and presence are an advantage. It also works well for signage and packaging that needs quick, high-impact legibility, especially in short phrases and callouts.
The tone is bold and approachable, with a pop-like, energetic presence that reads as modern and slightly playful rather than technical. Its softened geometry keeps the weight from feeling aggressive, making it well-suited to upbeat, attention-grabbing messaging.
The design appears intended to deliver maximum impact with a friendly geometric voice—prioritizing bold shapes, simple construction, and a strong, uniform typographic color for display-driven communication.
In running text at display sizes, the dense interior spaces and heavy punctuation produce a strong color on the page. Round letters (like O/o) feel especially prominent, while diagonals (V/W/X) remain clean and straightforward, reinforcing the geometric rhythm.