Sans Normal Dogib 7 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui, body text, product design, signage, presentations, modern, clean, neutral, friendly, tech, clarity, versatility, neutrality, readability, modernity, geometric, monoline, open apertures, rounded, minimal.
A clean, geometric sans with monoline strokes and smooth, circular bowls. Curves are built from near-elliptical forms, while straight strokes stay crisp and even, producing a steady, low-friction rhythm in text. Counters are generous and apertures are open, helping letters remain distinct at smaller sizes. Terminals are mostly straight or softly rounded, and overall spacing feels comfortable and uncluttered, supporting consistent word shapes.
Well-suited to interface typography, dashboards, and product experiences where clarity and calm texture matter. It also fits general-purpose body text, documentation, and presentations, and can scale up cleanly for signage and wayfinding where simple forms and open counters help quick recognition.
The overall tone is modern and neutral, with a friendly clarity that reads as contemporary and straightforward rather than expressive or ornate. Its geometry and restraint lend a subtle tech-forward feel, while the roundness keeps it approachable.
The design appears intended as a versatile, contemporary workhorse sans: geometric enough to feel current, but restrained and readable for everyday text. It focuses on even stroke color, clear counters, and predictable letterforms to perform reliably across common editorial and digital settings.
Round letters like O/C/Q emphasize a circular construction, and the numerals follow the same simple, even-stroke logic for a cohesive alphanumeric color. The design avoids sharp quirks or decorative moves, prioritizing legibility and an even typographic texture across longer lines.