Sans Contrasted Hyvy 7 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, art deco, poster, circus, retro, dramatic, impact, nostalgia, decorative, branding, stencil-like, ink trap, rounded, blocky, notched.
A heavy display sans with compact counters, rounded outer bowls, and deep internal cut-ins that read as stencil-like notches or ink-trap cavities. Curves are built from broad, smooth arcs, while many joins and terminals are squared off, creating a strong geometric rhythm. Stroke contrast is expressed less through thin hairlines and more through bold masses interrupted by sharp, vertical and diagonal voids, giving many letters a split or slotted look. Proportions are expansive and low in feel, with large, assertive capitals and sturdy lowercase forms that maintain a consistent, sculpted texture across words.
Best suited to headlines, posters, signage, and identity marks where its distinctive notched construction can be read at a glance. It can work well on packaging or event branding that benefits from a retro, showy presence. For longer passages, larger sizes and generous leading help keep the interior cutouts from overwhelming readability.
The overall tone is theatrical and vintage, echoing Art Deco-era signage and bold poster titling. The notched interiors add a mechanical, industrial edge that feels playful yet imposing, making text look carved, stamped, or cut from solid material. It projects confidence and spectacle rather than quiet utility.
The design appears intended to deliver maximum impact with a recognizable silhouette: broad geometric forms interrupted by deliberate interior cut-ins for character and rhythm. It aims to evoke vintage display typography while staying fundamentally sans in structure, prioritizing bold shapes and graphic texture over neutral text performance.
In continuous text the alternating solid strokes and internal cutouts create a strong black/white flicker, so spacing and line breaks become a prominent part of the visual voice. Numerals and capitals match the same slotted construction, reinforcing a cohesive display personality across headlines and short phrases.