Serif Other Doho 10 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logotypes, title cards, poster, circus, vintage, dramatic, authoritative, attention, ornament, signage, branding, retro flair, stencil-like, inline, notched, display, compact.
A very heavy, high-contrast serif display face with broad proportions and sharply cut internal breaks. Many letters show deliberate vertical splits and notches that read like stencil bridges or carved inlines, creating bright counters and strong black-and-white patterning. Serifs are present but tightly integrated into the blocky skeleton, with squared terminals and occasional wedge-like joins. Curves are smooth but constrained by the cut-ins, giving round letters a segmented, architectural feel; spacing and sidebearings look built for impact rather than continuous text flow.
Best used at large sizes where the internal cuts and contrast can be clearly read—headlines, posters, event promotions, packaging, and bold editorial openers. It also works well for wordmarks and short phrases that benefit from a distinctive, patterned texture. For long-form body text, the aggressive detailing and dense weight may reduce readability.
The overall tone is theatrical and attention-grabbing, mixing vintage signage energy with a slightly industrial, cut-out craft. The dramatic contrast and internal slits add a sense of suspense and spectacle, suited to loud, declarative messaging. It can feel both classic and eccentric—like a traditional serif pushed into a show-poster aesthetic.
The design appears intended to deliver maximum visual impact through a classic serif framework enhanced with stencil-like splits and ornamental notching. The goal is a recognizable display voice that holds up in short, high-contrast settings such as signage and promotional typography, while maintaining a consistent decorative logic across letters and figures.
Distinctive diagonally carved accents appear on several capitals (notably V, W, X, N, M), and the numerals use the same split/counter motif for a consistent texture across lines. Lowercase forms stay stout and upright, with a pronounced, decorative single-storey ‘g’ and compact bowls that maintain the dense color at large sizes.