Sans Normal Midu 4 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, logos, playful, friendly, punchy, retro, chunky, attention grabbing, playful display, bold branding, friendly impact, rounded, soft corners, bubbly, compact counters, ink-trap like.
A heavy, rounded sans with broad proportions and strongly simplified geometry. Strokes are consistently thick with minimal modulation, and curves dominate the construction, producing inflated bowls and soft terminals. Counters tend to be small and often circular, while joins and corners show subtle carved notches that read as ink-trap-like cut-ins at sizes where the shapes open up. Overall spacing feels tight and dense, with a sturdy baseline and compact interior space that emphasizes silhouette over detail.
Best suited to large-size applications where its bold silhouettes and rounded shapes can read clearly: posters, headlines, branding marks, packaging, and short punchy statements. It can work for playful editorial display or signage, but extended body text will feel heavy and tightly packed unless set large with generous leading.
The tone is bold and approachable, mixing a toy-like friendliness with a poster-ready assertiveness. Its chunky shapes and small counters give it a slightly retro, display-centric character that feels energetic and attention-seeking rather than refined or quiet.
The design appears intended to deliver maximum impact with friendly, rounded forms—prioritizing strong word shapes and a distinctive, notched construction that keeps the dense weight from clogging. It aims for a contemporary display voice with a retro-leaning, bubbly sturdiness that stands out in branding and title settings.
Round letters like O, Q, and 0 rely on near-circular forms with dot-like interior counters, reinforcing a geometric, emblematic look. Several letters show distinctive wedge or notch cutaways at joins, adding rhythm and preventing dark spots in dense text. In paragraph samples the texture is very dark and uniform, so line spacing and size choice will strongly affect readability.