Sans Normal Mido 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, sports branding, playful, retro, chunky, punchy, friendly, impact, approachability, retro display, brand presence, playfulness, rounded, soft corners, cartoonish, bouncy, compact counters.
A heavy, rounded display sans with soft-cornered geometry and a slightly compressed, cut-paper feel. Strokes are consistently thick, with broad, blocky joins and compact counters that tighten up in letters like B, P, R, and e. Curves are built from near-circular bowls and generous arcs, while some terminals show subtle wedge-like shears that add energy without introducing true serifs. The overall rhythm is dense and high-impact, maintaining clear silhouettes at headline sizes.
Best suited to headlines, posters, and short bursts of copy where bold texture is an asset. It works well for packaging, event graphics, and logo/wordmark explorations that want a friendly, retro-leaning impact. In longer paragraphs, the dense counters and heavy texture are likely to feel overpowering, so it’s strongest in display settings.
The font communicates a bold, upbeat personality with a retro, poster-like attitude. Its chunky forms and rounded construction feel friendly and humorous, leaning toward playful branding rather than sober, editorial tone. The slight quirks in terminals and internal shapes give it a lively, animated voice.
The design appears intended to deliver maximum visual punch through rounded, high-mass letterforms that remain approachable. Its consistent thickness and playful shaping suggest a focus on branding and attention-grabbing titling, prioritizing strong silhouettes and a fun, energetic tone.
Lowercase forms stay stout and open enough for display reading, with a notably strong, rounded dot on i/j and a single-storey a. Numerals are similarly weighty and attention-grabbing, designed to match the same compact, rounded massing as the letters.