Sans Normal Omkeh 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica Arabic', 'Neue Helvetica Armenian', 'Neue Helvetica Paneuropean', and 'Neue Helvetica Thai' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, direct, utility, legibility, impact, versatility, neutrality, clarity, geometric, grotesque, sturdy, compact joins, large apertures.
A heavy, sans serif with broad proportions and large, rounded counters. Strokes are monolinear and consistent, with clean, squared terminals and minimal modulation. The curves are smooth and fairly geometric (notably in C, G, O, and the numerals), while diagonals in A, K, V, W, X, and Y read crisp and stable. Spacing is even and generous for a bold cut, and the overall rhythm is steady, favoring clarity over ornament.
This font performs best in attention-grabbing settings such as headlines, posters, packaging, and brand marks where bold, simple shapes need to read quickly. It can also work well for short UI labels, navigation, and wayfinding where strong contrast against the background and clear counters aid legibility.
The tone is modern and no-nonsense, projecting strength and clarity. Its straightforward construction and sturdy weight make it feel confident and practical rather than expressive or delicate.
The design appears intended as a robust, contemporary workhorse sans: prioritizing legibility, consistent geometry, and strong presence for display-forward typography. It aims to deliver a clean, modern voice that remains versatile across editorial and brand applications.
Capitals appear relatively tall with strong horizontal presence, and the lowercase maintains a clear, readable structure with simple, open forms. Numerals are solid and highly legible, with rounded shapes that harmonize with the letterforms.