Sans Normal Ohged 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Seitu' by FSD, 'ITC Johnston' by ITC, 'Possible' by K-Type, 'Arazatí' by TipoType, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, approachable, high impact, friendly clarity, modern branding, simplified forms, rounded, geometric, soft corners, high contrast counters, sturdy.
A heavy, clean sans with rounded, geometric construction and uniform stroke weight. Curves are smooth and generous, with broad bowls and open counters that keep shapes clear at large sizes. Terminals are mostly straight and blunt, while joins and corners tend toward softened angles, giving forms a slightly cushioned feel. Proportions are compact and sturdy, with wide circular forms (O, C, G) and strong verticals; lowercase includes a single-storey a and g, reinforcing a simplified, contemporary skeleton.
This font performs best in display contexts such as headlines, posters, brand marks, packaging, and signage where its heavy weight and rounded geometry deliver strong visibility. It also works for short UI labels or callouts when a friendly, contemporary voice is desired, though it is most compelling when used at larger sizes.
The overall tone is friendly and modern, with a confident, no-nonsense presence. Rounded geometry and simplified lowercase forms add a casual, approachable character that feels energetic rather than formal. It reads as bold and upbeat, suited to messaging that wants clarity with a touch of warmth.
The design appears intended to provide a straightforward, highly legible display sans with softened geometric character. It prioritizes bold clarity and easy recognition through open counters, simplified forms, and consistent stroke behavior, aiming for a modern, approachable voice suitable for branding-forward typography.
The numerals are large and assertive, matching the letterforms’ weight and rounded geometry; curved figures (0, 8, 9) feel especially full and stable. The uppercase set is built for impact, while the lowercase maintains a clean rhythm and clear differentiation in key shapes like i/j dots and the open apertures in letters such as c and e.