Sans Normal Kedob 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau and 'FF Real Head' and 'FF Real Text' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, assertive, modern, energetic, friendly, impact, motion, attention, modernity, clarity, rounded, compact, slanted, punchy, sturdy.
This is a heavy, slanted sans with compact proportions and broad, rounded curves. Strokes stay largely uniform, producing solid silhouettes and a consistent color on the page. Counters are moderately open for the weight, and terminals are clean and unadorned, giving the forms a straightforward, contemporary feel. The slant and slightly variable character widths create a lively rhythm, while the numerals match the letters in mass and stance for a cohesive set.
Best suited to headlines and short display copy where strong impact and fast recognition are needed. It works well for branding, packaging, promotional graphics, and signage, especially when you want a contemporary, sporty emphasis. In longer text blocks, its heavy weight and slant suggest using larger sizes and generous spacing.
The overall tone is confident and energetic, with a sporty, forward-leaning attitude. Its rounded geometry keeps the voice approachable rather than severe, making it feel bold, modern, and promotional.
The design appears intended to deliver maximum impact with a clean, rounded sans structure, pairing a strong weight with an italic stance to convey motion and urgency. Its uniform stroke approach prioritizes clarity and consistency in display-driven typography.
Uppercase shapes read as chunky and stable, while the lowercase maintains clear, simple constructions with a single-story-style look in key letters and tight, efficient spacing. The punctuation and figures feel designed to hold up in large, attention-grabbing settings where strong shapes matter more than fine detail.