Sans Normal Rekod 4 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Alliance' by Degarism Studio, 'Jam Grotesque' by JAM Type Design, 'Hergon Grotesk' by Katatrad, 'Pais' by Latinotype, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, friendly, motion, impact, clarity, modernity, approachability, oblique, geometric, rounded, compact, clean.
This typeface is a slanted sans with sturdy, compact letterforms and smoothly rounded curves. Strokes feel consistent and solid, with subtle tapering at some joins and terminals that keeps counters open rather than cramped. The shapes lean on geometric construction—round bowls, straightforward stems, and simple diagonals—while maintaining a slightly condensed, forward-leaning rhythm. Numerals and capitals read clearly at display sizes, with pragmatic forms and minimal detailing.
It performs best in attention-grabbing roles such as headlines, posters, brand marks, and packaging where the italic energy reads as deliberate and modern. The strong, rounded forms also suit sports and lifestyle graphics, labels, and short editorial callouts where clarity and pace matter more than long-form comfort.
The overall tone is active and contemporary, with a forward motion created by the oblique stance and firm stroke presence. Its roundness and open counters keep it approachable, while the strong silhouettes add confidence and impact.
The design appears intended to deliver a bold, energetic sans voice with a built-in sense of motion from its slanted stance. Geometric round forms and restrained detailing suggest a focus on clear, modern communication in display and branding contexts.
The design favors clean, economical outlines and stable proportions, giving it a dependable texture in headlines. Curved letters like C/O/S and the rounder lowercase forms contribute to a smooth, even color, while diagonals in K/V/W/X reinforce the dynamic slant.