Sans Normal Utrug 2 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, retro, confident, informal, compact impact, sense of speed, promotional tone, space saving, condensed, forward-leaning, compact, rounded, brisk.
A compact, steeply slanted sans with narrow proportions and rounded, continuous curves. Strokes stay fairly even throughout, with only subtle modulation, and terminals are clean and unadorned, keeping the shapes crisp at display sizes. Counters are small and tight, creating a dense color and a fast rhythm in words. The lowercase shows simple, single‑storey construction where applicable, and the numerals follow the same condensed, forward-leaning logic for a cohesive set.
Best suited to headlines, short calls-to-action, and branding where a sense of speed and impact is desirable. It can work well on posters, packaging, and promotional graphics, especially when set larger so the tight counters and condensed forms stay clear.
The overall tone is brisk and kinetic, with a clear sense of motion from the pronounced slant and compressed width. It reads as sporty and promotional, with a slightly retro, poster-like attitude rather than a quiet text voice.
The design appears intended to deliver a streamlined, motion-forward voice in a compact footprint, combining simple sans construction with a pronounced slant for emphasis and immediacy.
Spacing appears designed to keep lines compact; in longer samples the narrow forms pack tightly and create a strong, continuous texture. The slant is consistent across caps, lowercase, and figures, which helps maintain a unified, streamlined feel.