Sans Normal Yelu 7 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Nu Sans' by Typecalism Foundryline, and 'Artico' by cretype (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, sportswear, dynamic, friendly, retro, informal, confident, impact, warmth, motion, casual tone, display emphasis, brushy, rounded, soft, lively, hand-drawn.
A slanted, heavy sans with rounded construction and softly modulated strokes that feel like they were made with a broad marker or brush. Curves are generous and slightly irregular, with subtly uneven edges that add texture without turning into distressed noise. Counters are open and fairly large for the weight, keeping forms readable, while terminals tend to be blunt and softly tapered rather than sharply cut. The overall rhythm is energetic and forward-leaning, with a compact, punchy footprint that stays consistent across uppercase, lowercase, and numerals.
Works best for short-to-medium text at display sizes: posters, headlines, and brand marks where a bold, energetic voice is needed. The rounded, brushy finish also suits packaging and product labeling, as well as sporty or casual apparel graphics. For longer passages, it’s most effective when used sparingly as a strong typographic accent.
The font projects an upbeat, approachable tone with a sporty, retro-leaning momentum. Its hand-made texture and bold presence feel casual and expressive, suggesting motion and personality rather than strict neutrality. It reads as confident and friendly, suited to attention-grabbing messaging that still wants to feel human.
Likely intended to deliver a bold, forward-leaning sans voice with hand-drawn warmth—combining the immediacy of marker lettering with the structure of a simple grotesque-like skeleton. The design appears aimed at producing high-impact typography that feels lively and approachable rather than rigidly geometric.
Uppercase forms maintain simple, sans-like silhouettes, while lowercase shows more character through rounded joins and slightly varied stroke endings. Numerals are sturdy and display-like, with the same softened, brushy finish as the letters. The texture is consistent enough to work as a system, but intentionally avoids a perfectly machined look.