Sans Normal Yelu 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Grange' and 'Grange Rough' by Device and 'Bureau Grot' by Font Bureau (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, utilitarian, rugged, handmade, vintage, impact, tactile print, approachability, durability, rounded, blunt, soft-cornered, inked, uneven edge.
A heavy, rounded sans with broad proportions and sturdy, blunt terminals. Strokes are mostly monoline in feel, with subtly irregular edges and slight swelling that suggests an inked or stamped impression rather than perfectly geometric outlines. Counters are open and generously sized, and curves (notably in O/C/G and bowls) read as soft and slightly squarish. The lowercase is simple and workmanlike, with single‑storey a and g, a short-shouldered r, and compact, stable forms; numerals are wide and robust with straightforward construction.
Best suited to display settings where a strong, sturdy voice is needed—posters, packaging, labels, and signage. The dense weight and open counters help it hold up at medium sizes, while the roughened edges add character in branding and editorial callouts.
The font conveys a practical, no‑nonsense tone with a tactile, imperfect finish. Its irregularity adds warmth and grit, evoking printed ephemera, packaging, and workshop signage rather than polished corporate typography.
The design appears intended to combine a friendly rounded sans structure with a deliberately imperfect, printed texture, delivering high impact without sharp or brittle details. It aims for legibility and presence while retaining a crafted, analog feel.
Texture shows up most at corners and stroke ends, where the outline looks lightly roughened and pressed. Spacing appears comfortable and the overall color is dense, making the face read strongly in short phrases and headlines.