Serif Normal Upbup 3 is a regular weight, very narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, book titling, packaging, refined, classic, literary, formal, space-saving, editorial tone, classic authority, dense texture, refined display, high-waisted, bracketed, sharp, crisp, calligraphic.
A condensed serif with tall proportions and a pronounced vertical rhythm. Strokes show clear contrast, with sturdy stems and finer hairlines that taper into sharp, bracketed serifs. Curves are compact and tightly drawn, producing narrow bowls and small counters, while joins and terminals feel crisp and controlled rather than soft or rounded. The italic is not shown; overall the roman maintains a disciplined, columnar texture suited to dense setting.
Works well for magazine and newspaper headlines, book and chapter titles, and other editorial applications where a compact width helps fit more characters per line without losing a classic serif feel. It can also serve in branding or packaging when a refined, traditional voice is desired and vertical emphasis is an advantage.
The tone is traditional and editorial, evoking bookish authority and a slightly dramatic, high-fashion sharpness. Its tight fit and emphatic verticality lend a serious, formal voice that feels suited to headlines and classical typography rather than casual UI text.
Designed to deliver a conventional serif reading experience in a space-saving, condensed form, balancing crisp hairlines and firm stems for a refined, authoritative texture. The letterforms appear optimized for creating dense, elegant typographic color in both display lines and longer editorial settings.
The figures follow the same condensed, high-waisted logic as the letters, with elegant, tapered forms and a noticeable distinction between curved and straight elements. Uppercase shapes are stately and narrow, while the lowercase maintains a clear, readable silhouette with compact apertures, creating an even, newspaper-like color in paragraphs.