Sans Normal Orbuf 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'ALS Direct' by Art. Lebedev Studio, 'Bronkoh' by Brink, 'PT Sans Pro' by ParaType, 'Akwe Pro' by ROHH, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, simplicity, approachability, modern utility, geometric, rounded, blocky, compact, high impact.
This typeface is built from sturdy, geometric shapes with broad, even strokes and clean terminals. Curves are smooth and round (notably in C, G, O, and S), while straight-sided letters like E, F, H, and N keep a crisp, constructed feel. The uppercase has a strong, compact stance with wide bowls on B and P and a fairly open C; the lowercase follows the same simplified geometry with single-story a and g and a sturdy, vertical stress throughout. Counters are moderately closed at this weight, and spacing appears tight but controlled, producing dense, solid word shapes that read as continuous blocks in text settings.
This design is well suited to large-scale applications such as headlines, posters, retail signage, and packaging where bold clarity is essential. It can also work in branding and logo systems that benefit from geometric simplicity and a friendly, contemporary feel. For paragraphs, it is likely most effective in short bursts (pull quotes, labels, UI callouts) rather than long-form reading.
The overall tone is bold and matter-of-fact, projecting a contemporary, no-nonsense voice. Its rounded geometry softens the heaviness, giving it an approachable, friendly edge rather than an aggressive one. The font feels assertive and attention-grabbing, suited to messaging that needs clarity and presence at a glance.
The font appears designed to deliver maximum visual impact with minimal stylistic noise: a simplified geometric sans optimized for strong silhouette, quick recognition, and consistent rhythm. Its rounded construction and uniform stroke emphasis suggest an intention to balance authority with approachability for modern display typography.
In the sample text, the heavy color and compact apertures make long passages feel dense, indicating it will perform best with generous leading and careful tracking in extended settings. Numerals are equally weighty and simple, matching the letterforms for consistent emphasis across mixed alphanumeric use.