Sans Normal Budub 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, contemporary, clean, approachable, casual, approachability, everyday readability, modern versatility, soft personality, rounded, humanist, soft, open apertures, tapered strokes.
A rounded, soft-edged sans with gently tapered strokes and subtly irregular, hand-drawn-like modulation rather than strict geometric uniformity. Curves are broad and smooth, with open counters and apertures that keep letters airy and readable in continuous text. Terminals tend to finish with slight flare or taper, and joins are calm and uncluttered, giving the alphabet a relaxed rhythm. Proportions feel balanced and slightly playful, with numerals that follow the same rounded, friendly construction as the letters.
Well-suited to user interfaces and product experiences that want a friendly voice, as well as modern branding and packaging where rounded forms help signal approachability. It also works for editorial subheads and short-to-medium passages, and for signage where clarity benefits from open shapes and generous internal space.
The overall tone is warm and approachable, combining a clean contemporary feel with a lightly informal, human touch. It reads as friendly and unpretentious rather than technical or rigid, making text feel conversational and easygoing.
Likely designed to provide a versatile everyday sans with a softer, more personable personality than strictly geometric or neo-grotesque styles, maintaining clean readability while adding gentle character through rounded construction and tapered terminals.
The glyph set shows consistent rounding and softened corners across capitals, lowercase, and figures, helping maintain an even color in paragraphs. Letterforms avoid sharp angles where possible, and the overall spacing feels comfortable, supporting fluent reading without looking overly neutral.