Sans Normal Ohgom 3 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Basaro' by Viaction Type.Co (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, logos, friendly, playful, modern, approachable, confident, headline impact, clarity, approachability, brand warmth, signage, rounded terminals, geometric, open counters, soft joins, sturdy.
The design is a heavy, rounded sans with smooth, circular bowls and softly tapered joins. Strokes are consistently thick, with minimal contrast and broadly rounded terminals that keep the texture even in text. Proportions lean wide and open, with large counters, simple geometry, and a sturdy baseline presence; the lowercase shows a single-storey “a” and “g,” reinforcing the casual, approachable voice.
Well suited for headlines, posters, packaging, and brand identities that want a warm, modern voice. It should work especially well in logos, app or product marketing, wayfinding, and social graphics where bold shapes need to remain readable at a glance. For longer passages, it’s best as a secondary text style or for short, emphatic copy due to its strong weight and dense color.
This typeface feels friendly and contemporary, with a confident, upbeat tone. Its rounded construction and generous curves give it a welcoming, slightly playful character while still reading as straightforward and dependable.
The letterforms appear designed to deliver strong, high-contrast presence at display sizes while staying clear and legible in short text. Rounded geometry and simplified shapes suggest an intention to soften the tone of bold typography and make it feel more inviting for branding and communication.
The numerals are compact and sturdy with rounded contours that match the letters, and the overall rhythm is smooth and even in sample text. Distinctive diagonals (like in V, W, and X) keep a crisp silhouette, while rounded bowls in O, Q, and lowercase forms emphasize the geometric, friendly construction.