Sans Normal Ogde 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Biennale' by Latinotype, 'Gilmer' by Piotr Łapa, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, playful, loud, impact, approachability, modernity, clarity, geometric, rounded, blocky, soft corners, high impact.
A heavy, geometric sans with broad proportions and compact internal counters. Strokes are uniform and dense, with round bowls and softly squared terminals that keep the shapes sturdy rather than sharp. Curves are smooth and circular in letters like O, C, and G, while straight-sided forms (E, F, H, N) read as solid blocks with minimal modulation. Lowercase features a single-storey a and g, a short-armed r, and a robust t with a straightforward crossbar, all tuned for weighty, headline-scale clarity.
This font excels in display contexts such as headlines, posters, brand marks, packaging, and short, high-impact messaging where bold shapes need to hold up at a distance. It also works well for UI accents, labels, and callouts when a friendly but forceful voice is needed.
The overall tone is bold and self-assured with a friendly, contemporary softness. Its chunky geometry feels approachable and slightly playful, projecting energy and directness rather than delicacy or formality.
The design appears intended to deliver maximum visual impact through broad, geometric letterforms and simplified details, prioritizing immediate readability and a contemporary, approachable character in large sizes.
The numerals are wide and punchy with simple, legible construction, matching the heavy rhythm of the letters. Round punctuation (like the i/j dots) stays clear at display sizes, and the dense counters suggest best performance where strong presence is desired rather than airy text settings.