Sans Normal Keben 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Diaria Sans Pro' by Mint Type; and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, contemporary, friendly, emphasis, speed, impact, modernity, compactness, oblique, rounded, compact, smooth, brisk.
A heavy, right-slanted sans with smooth, rounded curves and a compact, efficient footprint. Letterforms feel slightly condensed with tight counters and sturdy strokes, producing a dense, high-impact texture in both caps and lowercase. Terminals are clean and largely uniform, with a consistent oblique angle and restrained detailing that keeps the forms simple and modern. Numerals match the same forward lean and solid construction, maintaining a cohesive rhythm across alphanumerics.
Best suited to short, prominent copy such as headlines, posters, event graphics, sports and fitness branding, and energetic advertising. It can work for logos and packaging where a compact, punchy italic voice is needed, and for signage that benefits from bold, directional emphasis.
The overall tone is energetic and assertive, with a forward-leaning motion that reads as fast and purposeful. Its rounded construction softens the heft, giving it a friendly, approachable edge while still feeling strong and promotional. The personality leans sporty and headline-driven rather than quiet or bookish.
This font appears designed to deliver a strong, modern italic voice with a compact silhouette and smooth, rounded shapes. The intention seems focused on creating motion and immediacy while preserving clean, sans simplicity for broad display use.
The italic angle is prominent enough to create momentum in text lines, and the dense interiors and broad strokes make it most effective when space is limited and impact is the goal. Uppercase forms appear stable and blocky, while the lowercase introduces more bounce through rounded bowls and compact apertures.