Serif Normal Olmej 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, packaging, branding, headlines, friendly, storybook, old-style, warm, whimsical, readability, approachability, classic warmth, distinctiveness, bracketed, rounded, soft, calligraphic, quirky.
A sturdy serif design with rounded, bracketed serifs and softly swollen stroke endings that give the letterforms a cushioned look. Curves are generous and slightly organic, with subtle modulation and a steady, readable rhythm in text. Counters are fairly open and the joins tend to be smooth rather than sharp, while terminals often finish with a small flare or gentle bulb. Proportions feel traditional but slightly personalized, with a lively mix of round and vertical forms and a consistent, confident color across lines of text.
Well-suited to editorial layouts and book typography where a traditional serif voice with added warmth is desired. It can also work effectively for packaging and branding that benefits from a classic-but-friendly tone, and for headlines or subheads where its rounded serifs and distinctive terminals can be appreciated at larger sizes.
The overall tone feels warm and approachable, with a lightly whimsical, storybook character rather than a strictly formal or austere presence. Its softened serifs and rounded terminals add a human, hand-influenced quality that reads as friendly and classic at the same time.
The design appears intended to deliver conventional serif readability while introducing softer, more personable details—rounded serifs, gentle flares, and slightly playful curves—to create a memorable, approachable texture in text.
The numerals and lowercase show the same softened treatment as the capitals, keeping a cohesive texture in mixed settings. The design’s slightly idiosyncratic details (notably in curved letters and some diagonals) add personality without pushing into novelty, helping it stand out while remaining comfortable for reading.