Sans Normal Rider 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Interval Sans Pro' by Mostardesign and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, headlines, friendly, modern, approachable, clean, confident, soften tone, improve readability, modern utility, brand friendliness, rounded, soft corners, open apertures, large counters, monolinear.
A rounded, monolinear sans with softly blunted terminals and generously curved joins. Proportions feel even and steady, with open apertures and ample counters that keep forms clear at display and text sizes. The lowercase has a straightforward, contemporary construction with simple, vertical stems and rounded bowls; the overall rhythm is smooth and consistent, with minimal stroke modulation and no sharp corners.
Works well for product and brand systems that want a modern, friendly voice, including app and web interfaces, wayfinding and signage, and packaging. Its open forms and smooth rhythm also make it a strong choice for short paragraphs, labels, and editorial subheads where clarity and a soft tone are desired.
The font reads friendly and contemporary, with a calm, approachable tone driven by its rounded endings and smooth geometry. It feels practical and confident rather than quirky, making it suitable for communication that aims to be clear but not overly formal.
Likely designed to deliver a clean, contemporary sans that remains approachable through rounded terminals and generous internal space. The aim appears to balance everyday readability with a warm, brandable personality.
Capital forms maintain a compact, sturdy silhouette, while numerals share the same rounded, even-stroke logic for cohesive mixed-setting. Curves stay broad and clean, and the softened terminals help reduce visual harshness in dense lines of text.