Sans Normal Reriy 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Otoiwo Grotesk' by Pepper Type, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, casual, modern, impact, approachability, simplicity, clarity, rounded, compact, soft corners, sturdy, clean.
A compact, heavy sans with rounded terminals and softly squared corners throughout. Strokes stay consistently thick with minimal modulation, producing a solid, even color in text. Counters are relatively small and apertures tend toward closed, while curves are built from broad, geometric arcs rather than calligraphic shaping. The lowercase shows simple, single-storey forms (notably the a), with short extenders and a tight, efficient rhythm that reads dense but orderly.
Best suited to display settings where a dense, confident texture is desirable—headlines, posters, packaging, and bold brand wordmarks. It can also work for short UI labels or signage when set with generous size and spacing to preserve legibility.
The overall tone feels friendly and unpretentious, with a sturdy, practical presence. Rounded corners soften the weight, giving it an approachable, slightly playful voice while remaining straightforward and contemporary.
The design appears intended to deliver a friendly, high-impact sans that stays clean and contemporary, using rounded geometry to balance heaviness with approachability and maintain consistency across letters and figures.
Round glyphs like O/Q and numerals are notably wide and stable, and the join handling favors smooth, blunted transitions over sharp points. In longer lines the heavy stroke and compact spacing create strong impact, but the smaller counters can reduce clarity at very small sizes.