Sans Normal Atdif 7 is a regular weight, narrow, monoline, upright, tall x-height font.
Keywords: posters, branding, packaging, headlines, ui labels, friendly, playful, casual, hand-drawn, modern, humanize, compact fit, friendly clarity, modern casual, condensed, soft curves, open counters, quirky, rounded terminals.
A condensed, monoline sans with lightly irregular contours that suggest a drawn, slightly wobbly outline rather than rigid geometry. Curves are smooth and open, with generous apertures and simple, unadorned joins that keep the texture clean at text sizes. The lowercase shows a tall x-height and compact ascenders/descenders, producing dense, efficient lines, while capitals remain narrow and straightforward. Figures are simple and legible, matching the same even stroke and gently softened terminals.
Works well for posters, branding, packaging, and short headlines where a compact width and personable tone are useful. It can also serve for UI labels, captions, and small blocks of copy when you want a clean sans that feels less mechanical than a purely geometric style.
The overall tone feels approachable and informal, with a subtle homemade character that reads as friendly rather than rough. Its narrow rhythm and lively imperfections give it a quirky, upbeat voice suited to contemporary, human-centered messaging.
The design appears intended to combine the efficiency of a condensed sans with a human, slightly hand-touched texture. It aims for broad readability while adding character through subtle irregularity and open, rounded letterforms.
Stroke endings are mostly squared-off with slight softening, and the design avoids sharp contrast or elaborate detailing, helping it stay readable even with its playful irregularity. Spacing appears balanced for continuous reading, with a consistent vertical emphasis across the alphabet and numerals.