Sans Normal Utbey 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Deja Rip' by Anatoletype, 'Copihue' by Letritas, 'Marat Sans' by Ludwig Type, 'Quire Sans' by Monotype, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: ui labels, branding, signage, posters, editorial, modern, clean, dynamic, friendly, efficient, built-in emphasis, everyday legibility, contemporary branding, clean rhythm, oblique, humanist, rounded, open apertures, soft terminals.
This typeface is an oblique sans with a smooth, rounded construction and a steady, even stroke. Curves are generous and elliptical, with open counters and clear apertures that keep interior space from closing up. Terminals are mostly soft and subtly tapered, and joins are clean, giving the forms a streamlined, contemporary rhythm. Uppercase proportions feel balanced and slightly wide in the round letters, while the lowercase shows a straightforward, single-storey a and g and a gently hooked j, reinforcing a simple, legible silhouette.
It fits well in interface labels, dashboards, and product UI where a clean oblique voice is useful for emphasis. The energetic slant and rounded geometry also suit branding, packaging, and headlines, while the open counters make it workable for short-to-medium editorial text and informational signage.
The overall tone is modern and agile, with an approachable friendliness coming from the rounded shapes and soft endings. The consistent slant adds a sense of motion and emphasis without feeling ornate, making it read as confident and contemporary.
The design appears intended to deliver a contemporary sans voice with built-in emphasis through a consistent oblique angle, prioritizing clarity and a smooth reading rhythm. Its rounded geometry and restrained detailing suggest a focus on versatile, everyday typography that still feels active and modern.
Numerals follow the same rounded, oblique logic and appear designed for clarity at text sizes, with distinct silhouettes and minimal fuss. Spacing in the samples looks even and workmanlike, supporting smooth horizontal flow in longer lines.