Sans Normal Madir 5 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Belle Sans' by Park Street Studio, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, impactful, modern, impact, motion, headline strength, brand presence, modern clarity, slanted, geometric, rounded, compact counters, soft corners.
A heavy, slanted sans with broad proportions and smooth, rounded geometry. Strokes are uniform and sturdy, with gently softened joins and corners that keep the forms friendly rather than sharp. Round letters lean toward elliptical bowls (notably in O, Q, and lower-case o/p), while diagonals (A, V, W, X, Y) are wide and stable, reinforcing a strong forward-tilt rhythm. Counters are relatively tight for the weight, producing dense, high-impact word shapes, and the numerals follow the same robust, streamlined construction.
Best suited for large-size settings where impact and immediacy matter—headlines, posters, event graphics, and bold branding. It can also work for packaging or signage where a strong, energetic voice is needed, but its density and tight counters make it less ideal for extended small-size body text.
The overall tone is energetic and assertive, with a forward motion that reads as athletic and contemporary. Its bold presence feels promotional and attention-grabbing, while the rounded construction keeps it approachable rather than aggressive.
The design appears aimed at delivering maximum visual punch with a clear, modern sans structure, combining a pronounced slant and wide stance to suggest speed and motion. Rounded, geometric forms help maintain clarity and a friendly finish while still reading as powerful and promotional.
In the sample text, the slant and heavy mass create strong horizontal momentum and pronounced emphasis in longer lines. The glyphs maintain consistent stroke behavior across uppercase, lowercase, and figures, giving headlines a cohesive, logo-like solidity.