Sans Normal Jekov 2 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, friendly, impact, energy, modernity, approachability, display strength, oblique, rounded, soft corners, geometric, sturdy.
A heavy, oblique sans with broad proportions and strongly rounded curves. Forms feel geometric and built from simple circles and straight segments, with smooth joins and minimal stroke modulation. Counters are open and generously sized for the weight, and terminals read clean and blunt rather than tapered. The overall texture is dense and high-impact, with a consistent forward slant across both cases and figures.
Best suited to short, high-visibility typography such as headlines, posters, brand marks, and packaging where impact and motion are desirable. It can also work well for sports-themed graphics, event promotion, and bold editorial callouts, especially at medium to large sizes.
The tone is energetic and assertive, with a sporty, modern voice. Its wide stance and rounded geometry add approachability while still projecting strength and momentum, making it feel upbeat and contemporary rather than formal.
Likely designed to deliver maximum presence with a fast, forward-leaning stance while staying friendly through rounded, geometric construction. The consistent, low-modulation strokes and broad proportions suggest an emphasis on clarity and punch in display-oriented use.
Uppercase shapes are compact and muscular, while lowercase keeps simple, single-storey construction where applicable, reinforcing a straightforward, geometric feel. Numerals match the letters in width and weight, reading as bold, rounded blocks suited to prominent display settings.