Sans Normal Atreh 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Lyu Lin' by Stefan Stoychev (names referenced only for comparison).
Keywords: ui text, body text, editorial, product branding, presentations, clean, neutral, modern, approachable, functional, clarity, versatility, legibility, modernity, approachability, rounded, monoline, open apertures, soft terminals, geometric.
A clean, monoline sans with rounded construction and gently softened terminals. Curves are built from smooth, near-circular forms, while straight strokes remain even and steady, producing a calm, consistent rhythm. Uppercase proportions feel balanced and open, with simple, unembellished joins; lowercase forms are compact and readable with round dots on i/j and a single-storey a. Numerals follow the same straightforward geometry, with clear counters and uncomplicated silhouettes.
It suits interface copy, product and web typography, and general-purpose editorial layouts where a clean sans is needed for comfortable reading. The rounded, even texture also works well for presentations, dashboards, and straightforward brand systems that aim for a contemporary, friendly voice without drawing too much attention to the type.
The overall tone is modern and neutral, leaning friendly rather than technical due to its rounded shapes and soft finishing. It reads as understated and functional, designed to stay out of the way while still feeling approachable.
The likely intention is a versatile everyday sans that prioritizes legibility and visual calm, using rounded geometry to soften the voice while keeping letterforms simple and highly utilitarian.
The design emphasizes clarity through open counters and smooth, continuous curves. Stroke endings avoid sharp cuts, which reduces visual harshness and supports a tidy, contemporary texture in continuous text.