Sans Normal Rukij 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: ui text, app design, web copy, signage, editorial, clean, modern, friendly, neutral, quietly rounded, versatility, readability, clarity, modern neutrality, approachability, humanist, open counters, soft terminals, even rhythm, geometric lean.
A clean sans with gently rounded geometry and consistently smooth curves. Strokes are even and low-contrast, with subtly softened terminals that keep the texture calm rather than crisp. Round letters (C, O, Q) are near-circular with open apertures, while straight-sided forms (E, F, H, N) stay simple and unembellished. The lowercase shows a single-storey “a” and “g,” compact shoulders, and clear, straightforward joins; overall spacing and stroke rhythm read evenly in text.
Works well for UI and product text where a steady, low-drama rhythm supports readability, and for web and editorial settings that need a contemporary sans without sharp edges. Its clear numerals and uncomplicated letterforms also suit functional labeling, wayfinding, and informational graphics.
The tone is modern and approachable, balancing neutrality with a mild warmth from its rounded shaping. It feels practical and unobtrusive, suited to interfaces and everyday communication rather than overtly expressive branding.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Rounded details and open forms suggest an aim to feel friendly in continuous reading while remaining clean enough for system-like, utilitarian use.
Figures are simple and legible with uniform stroke weight; the “1” is a plain vertical and the “0” is a clean oval, helping maintain a consistent, no-nonsense numeric texture. Uppercase proportions are stable and readable, and the lowercase forms maintain clarity at paragraph sizes thanks to open counters and restrained detailing.