Sans Superellipse Usba 2 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Pawl' by The Ampersand Forest (names referenced only for comparison).
Keywords: headlines, branding, packaging, ui display, signage, modern, friendly, confident, techy, clean, modernize, soften geometry, maximize impact, enhance clarity, rounded, geometric, blocky, compact, sturdy.
A heavy, wide sans with a superelliptical skeleton: curves resolve into rounded-rectangle bowls and counters, while joins and terminals stay clean and blunt. The stroke weight is even throughout, with large, open apertures and generous interior spaces that keep the forms readable despite the mass. Capitals are broad and steady, and the lowercase shows a tall x-height with short ascenders/descenders, producing a compact vertical rhythm. Details like the squared-off C/G openings, the flat-topped t, the single-storey a, and the minimal, functional punctuation-like cut-ins in letters such as e and g reinforce a geometric, engineered feel.
Best suited to bold headlines, brand marks, and packaging where a wide, rounded geometric voice can carry strong presence. It also works well for UI display text, dashboards, and signage where clarity and stability are needed at larger sizes.
The overall tone is contemporary and approachable, combining a friendly roundness with a decisive, industrial solidity. It reads as confident and utilitarian rather than expressive, lending a tech-forward, product-oriented character to headlines and UI-facing copy.
Likely designed to deliver a modern geometric sans with softened, superellipse-based curves for friendliness, while maintaining a sturdy, engineered structure for clear, high-impact communication.
The numerals and rounds (0, 8, 9) emphasize superellipse counters, and the diagonal letters (V, W, X, Y, Z) keep a crisp, straight-edged geometry that contrasts with the softened curves. The wide set and dense weight create strong word-shapes and high presence, especially at display sizes.