Sans Normal Allar 11 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, tech, impact, clarity, modernity, approachability, geometric, rounded, open counters, even rhythm, high legibility.
A robust, geometric sans with broad proportions and smooth, rounded curves. Strokes are consistently heavy with minimal modulation, and corners tend to resolve into clean, squared terminals or gently rounded joins depending on the form. The letterforms favor open apertures and generous counters, creating clear internal space even at heavier weight. Overall spacing and rhythm feel steady and contemporary, with straightforward construction across capitals, lowercase, and figures.
Performs best in headlines, brand marks, posters, packaging, and signage where a strong, wide word shape is desirable. It can also work for short bursts of UI or marketing copy when ample space is available and the goal is clear, confident emphasis.
The tone is modern and self-assured, balancing a utilitarian clarity with a slightly friendly, approachable roundness. Its wide stance and bold color give it an assertive presence suited to attention-grabbing display use, while the clean shapes keep it from feeling aggressive.
Designed to deliver a contemporary, geometric look with strong visual impact and dependable readability. The wide proportions and open interiors suggest an intention to stay clear at a range of display sizes while projecting a bold, modern identity.
The lowercase shows single-storey forms (notably a and g) that reinforce the geometric, contemporary voice. Numerals are sturdy and highly legible, with rounded shapes in 0/8/9 and a simple, functional construction in 1/4/7 that matches the overall straightforward design.