Sans Normal Allaf 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Ordina' by Schriftlabor, and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, impact, rounded, geometric, open counters, soft corners, even rhythm.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes stay even throughout, with generously open counters and softened terminals that keep shapes feeling airy despite the weight. The lowercase shows simple, single-storey forms (notably a and g) and a compact, sturdy structure, while capitals remain wide and stable with minimal modulation. Numerals are similarly rounded and open, creating a consistent, easy-to-spot texture across mixed text.
Best suited to headlines and short-to-medium display text where width and weight can project confidence and warmth. It can also work well for branding, packaging, and signage that benefits from rounded geometry and clear, open shapes at a glance.
The tone is contemporary and approachable, with a friendly softness that avoids sharpness or severity. Its wide, rounded forms give it an upbeat, slightly playful feel while still reading as clean and practical for everyday design.
The design appears intended to deliver a modern geometric voice with softened edges, balancing strong presence with friendliness. It prioritizes simple construction and open forms to remain legible while maintaining a distinctive wide, rounded character.
The letterforms emphasize clarity through large apertures and uncomplicated construction, producing a smooth, even typographic color. Curves dominate the design, and diagonals (like in K, V, W, X, Y) stay straightforward and confident without adding decorative detail.