Sans Normal Okmay 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Helvetica Now' by Monotype, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, utility, clarity, impact, versatility, approachability, geometric, rounded, large counters, open apertures, even color.
A heavy, geometric sans with rounded curve construction and a steady, even typographic color. Forms rely on broad circular bowls and smooth joins, with minimal stroke modulation and generous counters that keep the letters open at display sizes. Terminals are clean and mostly flat, while diagonals (V, W, X, Y) are crisp and sturdy. Lowercase shows a single-storey a and g with simple, compact shapes, and figures are straightforward with broad, stable forms.
Best suited for headlines, logos, posters, and other display applications where a solid, contemporary sans is needed. It can also work well for signage and packaging that benefit from high contrast against backgrounds and easily distinguishable letterforms at a distance.
The overall tone is modern and approachable, projecting clarity and confidence without feeling severe. Its rounded geometry and large interior spaces give it a friendly, contemporary voice suited to prominent, high-impact messaging.
The design appears intended to deliver a versatile, geometric sans voice with high visual impact and dependable readability. By emphasizing round construction, large counters, and clean terminals, it aims to feel contemporary and approachable while remaining straightforward and functional.
Round letters like O/C/G read very smooth and circular, while squarer structures like E/F/L emphasize a practical, no-nonsense rhythm. Spacing in the sample text appears comfortable, supporting dense headline settings with strong legibility.