Sans Normal Atgub 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Facit' by Just Another Foundry, 'Quercus Sans' by Storm Type Foundry, and 'Depot New' by moretype (names referenced only for comparison).
Keywords: ui text, mobile apps, web content, branding, editorial, friendly, modern, approachable, clean, informal, everyday readability, friendly neutrality, modern utility, softened sans, rounded, soft terminals, humanist, open counters, even rhythm.
A rounded, monoline sans with soft, slightly flared terminals and gently modulated joins that keep the strokes looking smooth rather than mechanical. Curves are broad and open, with generous apertures in letters like C, S, and e, supporting clarity at text sizes. The lowercase shows a relaxed, humanist construction (notably the single-storey a and g), while capitals stay straightforward and balanced. Figures are simple and legible, with rounded shapes and consistent stroke behavior that aligns well with the letters.
Works well for interface text, web copy, and product experiences where clarity and a friendly voice are important. Its open shapes and smooth strokes also make it suitable for lightweight branding, packaging, and editorial layouts that want a modern, approachable sans without drawing too much attention to itself.
The overall tone is friendly and contemporary, with a soft, welcoming feel created by the rounded forms and non-aggressive terminals. It reads as practical and easygoing rather than strictly corporate, making it suited to communication that wants to feel clear and personable.
The design appears intended as a versatile, readable sans that blends contemporary simplicity with softer, humanist cues. It aims to remain neutral enough for broad use while adding warmth through rounded construction and gentle terminals.
Spacing and rhythm appear even in paragraph settings, producing a calm texture without sharp corners or high-contrast details. The design avoids quirky extremes, keeping a dependable, everyday character while still feeling warmer than a geometric sans.