Sans Normal Okdow 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Boutros Angham' by Boutros, 'Neue Frutiger Devanagari' and 'Neue Frutiger Thai' by Linotype, and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, confident, clean, friendly, functional, clarity, impact, modern utility, brand presence, geometric, rounded, compact, high legibility, crisp terminals.
A sturdy, geometric sans with broad, round counters and compact proportions. Strokes are even and heavy, producing a dense color on the page with minimal modulation. Curves are smooth and circular in letters like O, C, and G, while straight-sided forms (E, F, H, N) stay crisp and square-ended. The lowercase shows a single-storey a and g, a short-armed r, and a straightforward t with a compact crossbar, all contributing to a contemporary, utilitarian rhythm.
This face is well suited to headlines, brand marks, and promotional layouts where a solid, contemporary sans can carry visual weight. It also works for short UI labels and signage thanks to its open counters and clear silhouettes, though its dense stroke weight will be most comfortable at medium-to-large sizes.
The overall tone is modern and no-nonsense, with a friendly edge from the rounded bowls and simple, open forms. Its heavy presence feels confident and direct, suited to communication that needs to be noticed without becoming decorative.
The design appears intended as a strong, contemporary workhorse sans: simple geometry, high visual stability, and consistent construction across uppercase, lowercase, and figures, optimized for clear impact in display and interface contexts.
Spacing appears balanced for display use, and the punctuation and numerals carry the same robust, geometric construction as the letters, helping maintain a consistent texture across mixed-case settings and numeric content.