Sans Normal Kinew 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, dynamic, sporty, confident, modern, urgent, convey motion, grab attention, modernize tone, boost impact, oblique, geometric, clean, smooth, open.
A slanted sans with sturdy, monoline strokes and smoothly rounded bowls. Forms lean consistently forward with a clean, geometric construction: round counters in letters like O, Q, and e, straight-sided stems, and crisp, angled terminals that keep the texture sharp despite the curvature. Proportions are compact and efficient, with generally open apertures and clear interior space, helping the bold silhouettes stay legible. Numerals follow the same forward-leaning rhythm, with simple, sturdy shapes and consistent stroke treatment.
This font performs best where a fast, emphatic voice is needed—headlines, poster typography, brand marks, and promotional graphics. The strong slant and bold presence also fit sports and tech-adjacent visuals, as well as short UI labels or calls-to-action when set with ample spacing.
The overall tone is energetic and forward-moving, suggesting speed and momentum. Its bold, slanted stance reads assertive and contemporary, with a functional, no-nonsense feel suited to attention-getting messaging rather than delicate nuance.
The design appears intended to deliver a modern, high-impact sans voice with built-in motion. By combining geometric round forms with a consistent oblique angle and sturdy strokes, it aims to stay clean and readable while projecting energy and urgency.
The design maintains a consistent rightward slant across uppercase, lowercase, and figures, producing an even diagonal rhythm in text. Rounded letters and angled terminals balance softness with a crisp edge, creating a strong headline color without looking overly decorative.