Serif Flared Moma 5 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, dramatic, classic, fashion, expressive contrast, premium tone, editorial impact, heritage nod, crisp, sculpted, calligraphic, bracketed, tapered.
A high-contrast serif with sharply tapered hairlines and weighty vertical stems that flare into sculpted, bracketed terminals. Serifs read as finely shaped wedges rather than flat slabs, with pronounced swelling where strokes join and a distinctly chiseled, engraved edge to curves. Counters are relatively compact and forms are tightly drawn, giving the face a dense, inky texture in text. Uppercase proportions feel stately and vertical, while the lowercase carries strong stroke modulation and crisp entry/exit strokes that keep the rhythm lively.
Best suited for display typography such as magazine headings, fashion and beauty branding, premium packaging, and statement posters. It can work for short passages like pull quotes or decks where a dramatic, high-end voice is desired, but its sharp contrast and dense color favor larger sizes and ample spacing.
The overall tone is refined and theatrical, balancing classic bookish authority with runway-level glamour. Its stark thick–thin transitions and polished details convey exclusivity and intensity, making even simple words feel formal and intentional.
The design appears intended to deliver a contemporary, editorial take on classic high-contrast serif construction, emphasizing sculpted flared endings and crisp hairlines for a luxurious, attention-forward presence.
Round letters show a noticeable diagonal stress, and several glyphs feature hooked or beaked terminals that add character without becoming ornamental. Numerals and capitals appear designed to command attention, with strong silhouettes and clear internal shapes at display sizes.