Sans Normal Ihdam 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's media, friendly, playful, casual, approachable, youthful, approachability, cheerful display, soft geometry, informal tone, rounded, soft terminals, bubbly, monoline, open counters.
A rounded, monoline sans with generously softened corners and balloon-like curves. Strokes are consistently heavy with minimal modulation, and terminals are bluntly rounded throughout, giving letters a cushioned silhouette. Proportions lean broad, with ample interior space in bowls and open apertures that keep forms clear even at bold sizes. Lowercase shapes are simple and steady, with a single-storey "a" and "g" and a dotted "i"/"j" that reads as a clean circular point; figures are similarly rounded and compact, with smooth, continuous curves.
Well suited to cheerful branding, packaging, posters, and display typography where a friendly, rounded personality is desired. It also fits children’s media, informal editorial callouts, and UI moments that benefit from warmth and approachability, especially at medium to large sizes.
The overall tone is warm and informal, combining a childlike charm with a sturdy, confident presence. Its rounded geometry and soft endings create a welcoming, non-threatening voice that feels optimistic and conversational rather than technical or corporate.
The font appears designed to deliver an easygoing, friendly voice through rounded construction and consistently softened terminals, prioritizing approachability and visual comfort. Its sturdy stroke weight and open shapes suggest an emphasis on clear, upbeat display reading in short text and headlines.
The design maintains a consistent rhythm across uppercase, lowercase, and numerals, emphasizing smooth joins and rounded junctions. Circular letters (like O/o) are notably soft and even, while diagonals (such as in K, V, W, X) retain the same rounded treatment, reinforcing a cohesive, friendly texture in text.