Sans Contrasted Wawu 7 is a very bold, very wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, dramatic, retro, assertive, stylized, playful, impact, expressiveness, retro flavor, headline focus, distinctiveness, slanted, swashy, wedge terminals, ink-trap feel, soft joins.
A heavy, right-leaning display face with pronounced stroke modulation that creates strong black shapes and bright internal counters. Letterforms are wide and low-slung, with rounded bowls and curving joins that give the silhouettes a carved, cutout quality. Terminals often finish in sharp, wedge-like points or swooping hooks, especially visible in letters like J, S, Z, and the numerals, producing a lively rhythm across words. The overall texture is bold and compact in spacing, with consistent slant and a coherent set of exaggerated curves that read clearly at larger sizes.
Best suited to headlines and short bursts of text where its heavy weight and stylized movement can do the work—posters, entertainment branding, packaging, and bold editorial display. It can also serve as a distinctive logo or wordmark style where dramatic curves and strong contrast are desirable.
The tone is theatrical and attention-grabbing, combining a vintage poster sensibility with a slightly mischievous, cartoonish energy. Its strong contrast and swooping terminals add motion and drama, making text feel energetic and performative rather than neutral.
The design appears intended to deliver maximum impact with a distinctive, vintage-leaning flair, using strong modulation and expressive terminals to create memorable word shapes. The consistent slant and exaggerated curves suggest a display-first focus aimed at energetic, attention-driven typography.
Several characters use distinctive entry/exit strokes and curled terminals that add personality and help differentiate similar shapes (for example, the hooked forms in j, y, and z). The numerals echo the same wedge-and-curve motif, keeping headlines cohesive when mixed with figures.