Sans Normal Isri 2 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, retro, impact, motion, display, emphasis, oblique, compact apertures, rounded terminals, angled cuts, tight spacing.
A heavy, right-leaning sans with broad proportions and a compact, punchy interior spacing. Strokes show pronounced weight contrast for a sans, with thick main forms and noticeably slimmer joins and diagonals, creating a glossy, carved feel. Curves are built from rounded, near-elliptical bowls, while many endpoints finish with angled cuts that reinforce the forward slant. Counters tend to be small and enclosed in the heavier letters, and the overall rhythm reads dense and energetic at display sizes.
Best suited to headlines and short, high-impact copy where the dense weight and slanted rhythm can read clearly. It fits posters, branding marks, sports and automotive-style graphics, and punchy packaging where a dynamic, assertive voice is desired.
The tone is fast and confident, with a sporty, poster-forward presence that feels built for impact. Its oblique stance and tight counters give it a slightly retro, action-oriented flavor—more about momentum and attitude than quiet neutrality.
The design appears intended as a bold display sans that combines forward motion with sculpted contrast, maximizing impact while maintaining rounded, geometric readability. It prioritizes strong silhouette and energy for attention-grabbing settings.
The figures echo the same forward-leaning, cut-terminal construction, with compact inner shapes that help the set feel cohesive. The sample text shows strong word-shape continuity at larger sizes, but the dense counters and tight apertures suggest it will be most comfortable when given generous size and some breathing room.