Sans Normal Afgof 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Alfabet' by Machalski, 'Neue June' by Matt Chansky, 'PT Schimetrik' by Paavola Type Studio, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, modern, dynamic, clean, built-in emphasis, high impact, modern clarity, energetic tone, oblique, geometric, rounded, compact, slanted.
A heavy, oblique sans with rounded, geometric construction and smooth, uniform stroke weight. Curves are full and clean, with soft terminals and minimal modulation, giving counters a near-circular feel in letters like O and C. The slant is consistent across uppercase, lowercase, and figures, and the overall spacing reads slightly tight, emphasizing solid word shapes and a compact rhythm. Numerals are sturdy and straightforward, with simple joins and broad bowls that match the letterforms.
Best suited to short-to-medium text in display contexts where strong emphasis is desired: headlines, campaign graphics, brand marks and lockups, posters, and punchy packaging. The oblique stance and dense color also make it effective for sports and performance-themed applications, callouts, and promotional typography.
The overall tone is energetic and forward-leaning, combining a contemporary, no-nonsense clarity with a distinctly athletic momentum. Its strong, rounded shapes feel confident and approachable rather than sharp or formal, making it read as modern and action-oriented.
The design appears intended to deliver a bold, contemporary sans voice with built-in motion through a consistent oblique angle. Its rounded geometric forms and even strokes prioritize strong impact, clear silhouettes, and easy scanning in display settings.
Uppercase forms appear broad and stable, while lowercase maintains a conventional, readable structure with single-storey-style simplicity in several shapes and generous, open apertures where needed. The italic angle and weight together create prominent emphasis even at medium sizes, making the face visually dominant in mixed typography.