Sans Normal Adbav 13 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'HD Anomie' by HyperDeluxe, 'Giga Sans' by Locomotype, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, packaging, modern, clean, friendly, dynamic, neutral, clarity, modernity, motion, approachability, versatility, rounded, oblique, open counters, soft terminals, geometric.
A slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes stay even and calm, with softly finished terminals and broadly open apertures that keep shapes readable at a glance. Proportions lean slightly expansive, with roomy counters and a steady rhythm across capitals, lowercase, and figures; overall spacing appears generous and consistent. Numerals follow the same rounded, contemporary logic, with clear distinctions and simple, confident forms.
Works well for branding and headline settings where a contemporary, active voice is needed, and it can also perform in UI and product contexts thanks to its open forms and steady stroke weight. The slant adds emphasis for callouts, promotional copy, and short-to-medium text where clarity and pace are both desirable.
The tone is modern and approachable, pairing a clean, functional skeleton with an energetic forward slant. It feels contemporary and friendly rather than formal, suitable for designs that want motion without losing clarity.
The design appears intended to deliver a versatile contemporary sans that combines geometric roundness with an energetic italic stance. It prioritizes clear silhouettes and open counters while adding motion for modern editorial, digital, and brand-forward applications.
The italic angle is substantial enough to read as purposefully dynamic, not merely a subtle oblique. Round letters (like O/C/e) emphasize smooth circularity, while diagonal-heavy forms (V/W/X/Y) keep a crisp, sporty snap, creating a balanced mix of softness and momentum.