Sans Other Abgiw 10 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Neusa' and 'Neusa Neu' by Inhouse Type, and 'Prismatic' by Match & Kerosene (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, playful, retro, chunky, loud, quirky, attention grabbing, friendly display, retro flavor, compact impact, compact, rounded, soft corners, blocky, high impact.
A compact, heavy sans with rounded bowls and softened corners that keep the silhouette friendly despite the dense weight. Strokes are largely monolinear and the forms lean toward geometric construction, with wide counters punched out of thick black shapes. Terminals are mostly blunt and squared, while joins and curves are generously smoothed, producing a sturdy, poster-like rhythm. Letter widths vary across the set, giving the texture an irregular, characterful cadence rather than a strictly uniform, engineered feel.
Best suited for display applications where impact and personality matter: posters, headlines, playful branding, packaging, and merch graphics. It works well in short phrases, logos, and bold callouts, especially when set with ample size and breathing room.
The overall tone is bold and extroverted, with a retro, cartoon-adjacent energy that reads as fun and informal. Its chunky shapes and compact spacing create a loud presence that feels suited to attention-grabbing, upbeat messaging rather than quiet, refined typography.
The design appears intended to deliver maximum visual punch in a compact footprint while maintaining a friendly, approachable character through rounded geometry and simplified, monolinear construction.
Distinctive round elements (notably in O-like shapes) and condensed proportions create strong word silhouettes at display sizes, while the dense fill and tight internal spaces can reduce clarity in long passages or small settings. Numerals match the same heavy, rounded construction for consistent impact in headlines and labels.