Sans Normal Poraj 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Hanley Pro' by District 62 Studio, 'Aspira' by Durotype, 'Leto Sans' by Glen Jan, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, modern, confident, high impact, approachability, clarity, display emphasis, brand voice, rounded, soft corners, compact, sturdy, chunky.
A heavy, rounded sans with compact proportions and smooth, softened corners throughout. Strokes are consistently thick with minimal contrast, and curves are generous, producing full bowls and wide, stable counters. Terminals tend to finish bluntly, with subtle rounding that keeps the texture even and approachable. Lowercase forms read clearly with simple construction, and numerals are broad and sturdy, matching the overall mass and rhythm.
Best suited for headlines, posters, packaging, and brand marks where a bold, friendly presence is needed. It also works well for short UI labels, signage, and social graphics where immediate legibility and strong emphasis matter. For longer passages, its heavy color is most effective at larger sizes or with generous spacing.
The overall tone is friendly and energetic, with a buoyant, approachable solidity. Its chunky shapes feel contemporary and informal, leaning toward a warm, inviting voice rather than a strict or technical one. The density gives it confidence and impact without becoming harsh.
The design appears intended to deliver high impact with an approachable, rounded voice—balancing strong mass and clarity with softened geometry. It prioritizes quick recognition and a cohesive, chunky silhouette for display-driven typography.
In text, the font creates a strong, dark typographic color and a steady rhythm, making words feel weighty and emphatic. Round letters like O/C/S and the bowls of B/P/R feel especially soft and inflated, reinforcing the playful character. The set maintains consistent visual heft across uppercase, lowercase, and figures, which helps it hold together in display settings.